Decades Of Beauty + Retail Leadership
Lauren Cenzano and Liz Scott founded LXG Ventures to close the gap between brand ambition and what it takes to win in today’s increasingly complex retail landscape. Their combined experience brings together two critical sides of building enduring beauty brands: the intelligence and operating discipline behind the brand, and the relationships and retail strategy that bring it to market.
Cenzano served as President at Circana (formerly The NPD Group) and as a Board Member of Cosmetic Executive Women (CEW), advising senior executives at leading global beauty companies including LVMH, Estée Lauder, L’Oréal and Coty, high-growth brands including Tatcha, Anastasia Beverly Hills and Le Labo, and leading retailers including Sephora, Barneys New York, Harrods, and Amazon on how to win.
Her career spans executive leadership, market intelligence and commercial strategy and execution, followed by a decade building and scaling prestige beauty brands across retail and professional aesthetics. Lean Management certification and training at Toyota in Japan shaped an operating discipline defined by rigor, attention to detail and a relentless focus on customer needs.
Scott spent a decade building and leading a luxury beauty distribution business, protecting iconic brands while identifying and developing emerging ones, and building their presence in the U.S. market. Her experience includes global powerhouse brands such as Tom Ford, Acqua di Parma, SKII, Living Proof, as well as scaling indie brands such as One Love Organics, Ellis Brooklyn, Virtue, and Patchology. Her career spans Saks Fifth Avenue and Gilt, as well as deep relationships across leading retailers including Bluemercury, Credo, Violet Grey, Neiman Marcus, Urban Outfitters, Anthropologie; influential specialty destinations including Aedes Perfumery, Gee Beauty, The Conservatory, The Webster; and a network of luxury hotels and hospitality partners.
Her expertise spans brand positioning, distribution strategy, strategic retail expansion, with particular depth in influential physical retail and the role it plays in building enduring brands.
Together, the founders are backed by a seasoned team of beauty and luxury professionals with experience spanning luxury beauty brands, growth acceleration, retail execution, education, and high-touch customer service.
